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Insights

Notes on building marketing machines that actually work.

ENTRIES03 CADENCEWhen there’s signal
MARCH 2026

The Age of the Marketing Machine

Why agencies that stop selling hours and start building systems will be the only ones left standing.

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MARCH 2026

What My AI Does Every Monday Before I Wake Up

A real look at what happens when AI manages 14 client websites. No buzzwords. Just the logs.

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MARCH 2026

Why 66% of Agencies Are Faking Their AI

Most agencies added “AI” to their website and changed nothing else. Here’s how to spot the difference.

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